Shuntaro Furukawa says Switch lite isn’t jeopardizing the Switch sales
Last Updated On 3rd August 2021
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Shuntaro Furukawa, Nintendo president asserted in an analyst briefing that Nintendo Switch lite is not jeopardizing sales of its predecessor Nintendo Switch.
The sleek and slim Switch Lite is a compact and dedicated handheld that can’t display games on television as the switch can. It was released worldwide in September and the sales seem to be pretty good with good positive response. Furukawa showed a chat that showed the Sales of the Switch compared to the Weekly sales of the Switch Lite, which points at the fact that the Switch Lite is doing pretty well in the market.
“Looking at the state of this initial response, I would say Nintendo Switch Lite generating its own demand, without negatively impacting sales trends for Nintendo Switch. In fact Sales of Nintendo Switch (shown in gray) grew noticeably in the week following the launch of Nintendo Switch Lite. That was the same week as the release of Dragon Quest XI S: Echoes of an Elusive Age – Definitive Edition and the launch of a special Dragon Quest-edition Nintendo Switch in the Japanese market.” said Furukawa
“Furthermore, the pool of consumers purchasing Nintendo Switch Lite during the initial launch period includes not only users purchasing it as their first system, but also a good number of consumers purchasing it as their second system from the Nintendo Switch family,” He said.
Also, Furukawa said that a higher percentage of female gamers are purchasing the Nintendo Switch Lite.
“Among these consumers buying Nintendo Switch Lite as a second system, some are doing so to supplement a single Nintendo Switch console shared among the family, while others are opting to buy Nintendo Switch Lite as a compact, lightweight system to take on the go,” said Furukawa.
Hence, Nintendo is now unveiling a specifically designed Nintendo Switch especially for the Japanese market, before the release of last year’s Pokémon: Let’s Go, Eevee and Pokémon: Let’s Go, Pikachu but ahead the launch of Pokémon Shield and Pokémon Sword, most Pokemon games were launched for the handheld game system.
“We think this will make the handheld Nintendo Switch Lite a familiar and enticing proposal to Pokémon fans,” said Furukawa
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